My Ironman collection only consist of 6" most of which happen to be at from Ironman movie 1 series. During that time, one 6" Ironman figure only cost me SGD $19.90.
When the second movie arrived, Ironman toys had scaled down to 3 3/4 and each cost SGD $18.90. While a handful of 6" was around SGD $26.90 (if my memories serve me well) and boy they were hot and flew off retail shelves before I can get a hold of it especially War Machine.
You can imagine my excitement when I saw the 6" War Machine and Hulk buster at ToysRus retail peg during my Sunday shopping. I was shocked by the price of 6" card packaging War Machine and even check with the staff to verify on the pricing. It was selling at SGD $49.90!!!
My immediate expression was like this...
*What the ...
It's not funny! Can you imagine from SGD $19.90 to SGD $49.90 at a short time span? The figure has no action, light, sound and it was still in card packaging and not a box! Has the cost of Iron I mean plastic increased? What's the justification? Better articulation and coloring? Please don't get me started on painting or coloring. 80% of that toy are plastic original color and the eyes and chest are using stickers!
If it was on a secondary / collector market or store then I can understand but they were on normal retail! That was the listed price!!
It was a distasteful experience. Even though I wanted a 6" War machine to complete my collection, I am not buying it. I was not alone to feel that that way. some of the toy collectors in Singapore felt the same way too. With that amount of money, I would have get a decent voyager class Transformers or other toys. Or just top up a few bucks I can get the Revoltech Ironman Mark VI!!
With the pricing of marvel line, I fear the release of Thor and others to come will be peg to that price range. Remember consumer have a choice and sometime we have to make a stand and if pushes hard enough, collectors will drop on move on to other things.
Do you think the price is reasonable?
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